Flicking through the pages of my Drapers magazine 3 weeks ago, I failed to notice in the advert in the back pages that recently sprung to my attention.
Heavy Eco is a brand where the 'one of a kind' bags and handmade organic tshirts have been designed by Eastern European criminals in prison. However, this isn't where their talents end. I Pad sleeves and Mac covers, male boxer shorts & wallets have recently been added to the line. The motifs that feature on the original pieces are inspired by Russian prison Tattoos. (which reminds me, slightly off tangent, there's a Russian Tattoo exhibition on at the Nottingham Contemporary Museum this weekend for those who are interested)
This tiny advertisement interested me on a number of levels. a) I am one of these people who is adamant they want a tattoo but hasn't the foggiest what I would like or where I would have it & b) I am all for second chances & love the idea that somebody somewhere is doing something productive in prison whilst rehabilitating themselves in preparation for the outer world.
"These jailbirds are applying their harsh reality and dark minds to create innovative eco fashion."
Reading through the site, the story behind the brand never failed to stop amazing me. I can only wish that something like this could be set up within our prisons.
Like many I believe that one of the contributing factors for people turning to criminal activity is due to their childhood. I am in no way tarring everyone with the same brush, I can see that this reasoning can't be applied to all but I can see how a bad start in life can have ramifications on your future. To me bad experiences should push you to achieve greater things (easy for me to say again with the upbringing I have had, but it refers to my belief in taking a positive out of a negative situation). This brand achieves this on several levels.
Heavy Eco share my belief and wish "to show that just because something or someone seems to be lost or useless doesn’t mean that they don’t have a future" . All the artisans, including the convicts, get paid for their work. They also believe that childhood experiences can forge an unexpected path towards prison. It therefore donates 50% of its profits to homeless children or those in an orphanage.
Have a look online at some of their pieces and see what you think. This is one of my favourite tshirts